$10MM+
7 Month Revenue w/ Aisle3
Tubby Todd
The Set Up
By September 2024, Tubby Todd had built a devoted DTC audience and a trusted reputation in premium baby care. But its Amazon channel wasn’t keeping pace. Inconsistent catalog health, limited ad structure, and untapped retention strategies left the brand well short of its potential. Partnering with Aisle3 offered a clear path to elevate the channel into a profitable growth driver.
Turning bath time
into boom time
When Aisle3 assumed control of Tubby Todd’s Amazon business, we rebuilt the channel from the inside out.
Every piece of the flywheel, from creative to catalog, advertising to operations, was restructured with precision and daily oversight. What started as an underperforming channel quickly became one of Tubby Todd’s fastest-growing sales platforms, driven by a mix of strategic fundamentals and challenger-brand tenacity.
- Refreshed PDPs and Storefront with custom content
- Implemented SnS to lift repeat purchase rates
- Rebuilt campaign architecture from the ground up
- Used Amazon Attribution to amplify deal momentum
- Resolved listing suppressions and removed knockoffs
126%
Monthly Revenue Increase
310%
Sales Increase vs Other Agency
7.7
tROAS w/ Aisle3
01/03
THE TAKEAWAY
From stalled sales to high-performing growth engine in seven months
Aisle3 started with the fundamentals: stabilizing the catalog, improving creative, implementing retention programs, and restructuring campaigns.
With a solid foundation in place, we pushed harder into competitor conquesting, promotions, and catalog expansion. The payoff was clear, revenue more than doubled, retention rates rose, and Amazon became a high-performing channel poised for further category gains.
There is a right way and a wrong way to approach Amazon, especially for DTC brands that have intrinsic brand equity and pent up Amazon demand. Tubby Todd is the perfect example of how course correction for such a brand is possible and that the results can be profound.
We came in needing a reset. Aisle3 gave us results.
Tyler Porteous
VP of Growth Strategy