Saalt

The Set Up

When Saalt handed over its Amazon channel to Aisle3 in August 2024, the brand was coming off a stretch of underperformance and needed a full reset. With limited visibility, inconsistent ad strategy, and under-leveraged catalog content, Saalt was ready for a more hands-on partner to unlock its next phase of growth.

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Absorbing inefficiencies, delivering results.

Aisle3 saw an opportunity to build a long-term growth engine by focusing on fundamentals.

By optimizing listings, refining ad strategy, and rebuilding operational workflows, we could stabilize the channel and create a repeatable system for consistent, profitable growth.

  • Refined pricing, bundling and variation structures
  • Overhauled all PDP and Storefront creative
  • Rebuilt ad campaign architecture from ground up
  • Continuous, hands-on-keys performance optimization
  • Instituted rigorous operational workflows

98%

Monthly Revenue Increase in 7 months

$4MM

First 7 Months Revenue w/ Aisle3

6.3

7-Month tROAS with Aisle3

2x

Best Seller Badges Earned

The Takeaway

A full cycle of growth turns Saalt’s channel around

What started as a channel reset quickly became a growth story. Saalt’s Amazon presence is now sharper and more consistent, with creative that connects, campaigns that pull their weight, and operations that keep everything running without surprises.

In just seven months the brand doubled revenue and earned two Best Seller Badges, proving the approach was working. The turnaround set a strong baseline for both sales performance and brand presence.

Today Saalt’s Amazon channel is steady, efficient, and built for more. The playbook that turned things around continues to scale, with each month adding more reviews, stronger search placement, and healthier share of voice. The next cycle of growth is already in motion.

Sales are up, TACoS are down, and for once, Amazon doesn’t feel like a mess. Take a moment for a few high fives, Aisle3.

Jon Hoeger

President & Co-Founder