$14MM
Sales Since Launch
Lalo
The Set Up
When Lalo tapped Aisle3 in February 2023, the brand was new to Amazon and up against well-established competitors. Success meant more than simply showing up. It required a patient, phased plan to build credibility, create momentum, and keep the business profitable as it scaled.
They grow up so fast.
We didn’t treat Amazon as a sprint. We treated it as a series of stages.
By rolling out products in waves, stacking reviews before advertising, and tying each launch to key shopping moments, we built a channel with staying power. Two years later, Lalo has crossed $14 million in sales and continues to scale.
- Launched core SKUs Prime-ready with Vine reviews
- Expanded into play and bath once foundation proved
- Segmented campaigns scaled spend with strong efficiency
- Timed promotions around Prime Day and holidays
- Used hybrid FBA + FBM to ensure stock
218%
YoY Revenue Growth
7.5
tROAS w/ Aisle3
1,500+
Verified 5-star Reviews
01/03
THE TAKEAWAY
From first bites to first million-dollar month
Aisle3 treated Amazon for Lalo as a progression, not a single launch. Hero products went live first, seeded with reviews, and earned conversion before we introduced the next wave. Each step added momentum while keeping the channel efficient and intentional.
Advertising mirrored this discipline. Campaigns were segmented for branded, category, and competitor traffic, and budgets scaled only once listings were proven. Event promotions amplified these efforts, turning spikes into lasting gains in rank and visibility.
Behind the scenes, we safeguarded continuity. Inventory forecasting, hybrid fulfillment, and operational rigor kept products available, customers satisfied, and growth sustainable. Together, these elements created a channel built for the long term.
Every other agency I’ve thought about firing at least once. Not Aisle3.
Michael Weider
Co-Founder, President & CMO