347%
Monthly Revenue Increase
Cozy Earth
The Set Up
Cozy Earth is a comfort-led lifestyle brand with a large, established business outside Amazon. When Aisle3 onboarded the account in late-2024, Amazon was live and selling, but nowhere near its potential, and not yet a channel the business could fully trust. Within roughly a year, the channel became materially larger, more efficient, and far more predictable.
Soft goods still need sharp edges.
Cozy Earth had strong brand demand, but Amazon required a different kind of scale, one driven by discovery, coverage, and execution. They needed the Amazon channel to be run with the same discipline as the rest of the business. Before Aisle3, growth was capped by a bloated catalog, inconsistent product pages, and advertising that spent heavily without building momentum. We focused on tightening the system so demand could be expanded, captured, and compounded at scale.
- Rebuilt catalog structure so category mix worked together
- Reworked PDPs and Storefront to better communicate comfort
- Separated demand capture from category expansion
- Tightened pricing, variations, and Buy Box control
- Set clear cadences for inventory, reporting and optimizations
7-Figure
Monthly Revenue
14-Point
Reduction in TACoS
2x
Catalog SKU Growth
01/03
THE TAKEAWAY
When Amazon finally felt as good as the product
When Aisle3 took over, Cozy Earth’s Amazon channel hadn’t yet crossed a meaningful threshold. Sales were growing in spurts, visibility was inconsistent, and advertising efficiency made scale harder instead of easier.
Within a year, that changed. Amazon broke through back-to-back $1M months, traffic expanded materially across categories, and efficiency improved at the same time, including a 14-point reduction in TACoS. Just as important, conversion held steady as visibility increased, signaling healthier demand capture, not short-term spikes.
The result was a channel that behaved differently day to day. Catalog expansion no longer diluted performance, paid spend amplified organic momentum, and Amazon became a dependable growth driver rather than a variable one. Cozy Earth didn’t just grow on Amazon, they made it work at scale.
Aisle3 took Amazon off our worry list. It’s now a channel we actually trust.
Colby McDermott
VP of Acquisition