Ozium

The Set Up

Ozium is an iconic air sanitizer brand from Niteo Products, with decades of cult status in cars, gyms, and glove boxes everywhere. When Aisle3 took over the Vendor Central account in spring 2025, Amazon was steady but stuck — modest growth, blocked deals, and ownership asking hard questions about spend versus results. Within a year, it became the portfolio’s fastest-compounding channel, and growth is still accelerating.

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A cult classic stuck in neutral

Ozium eliminates odors rather than masking them, and customers know it — demand was never the problem. The platform was. The product’s EPA-registered classification kept suppressing promotions, lost Buy Boxes were choking ad eligibility, and chargebacks and forced returns quietly drained margin. Growth on Vendor Central meant playing offense and defense at the same time: unblock every suppressed lever, defend the P&L weekly, then pour fuel on tentpole events so each win compounded into the next.

  • Won back Buy Boxes with targeted promos, unlocking ad eligibility SKU by SKU
  • Escalated classification-driven deal suppressions through Amazon’s vendor teams until every tentpole ran at full strength
  • Replaced fixed ad budgets with a TACoS-governed model that scales spend with sales
  • Expanded the catalog into new pack sizes and formats, seeded with Born to Run POs
  • Ran weekly Vendor Central defense: chargeback disputes, return rejections, and cost alignment

42%

Year-One Revenue Growth

56%

YoY Growth in Year 2

#1

BSR in Air Freshener Sprays

447%

Prime Day Sales Lift

THE TAKEAWAY

The results speak for themselves. Loudly.

When Aisle3 stepped in, Ozium’s Amazon business was hovering around $430K a month. Promotions kept getting blocked at the worst possible moments, and leadership was openly questioning whether ad spend was outpacing results. It was the right question to ask.

Then the tentpoles started stacking. Prime Day delivered a 447% year-over-year lift and a top-10 best seller rank in the category. Prime Big Deal Days followed at +315%. BFCM closed the year at +205%, with Ozium earning the Best Seller badge as the top seller in Air Freshener Sprays. Full-year revenue grew 42% in year one — then accelerated to 56% in year two, including the brand’s first $900K month.

The bigger change was posture. Capped budgets became efficiency-based investing, the TACoS goal was raised to fund growth rather than restrain it, and ownership trusted the model enough to hand Aisle3 a second brand. That’s what Amazon looks like when it stops being a question mark and starts earning its place in the portfolio.

01/03

Great results! I look forward to driving continued growth in 2026 and figuring out new ways to unlock opportunities.

Ellie Off

CMO