Nama

The Set Up

When Nama partnered with Aisle3 in December 2024, the brand had no presence on Amazon and a clear goal: build a high-performing channel without compromising its premium identity. With strong DTC momentum and a product already in demand, the opportunity was clear but execution needed to be sharp, efficient, and intentional.

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Juicing the opportunity

Aisle3 took a ground-up approach: build trust, then build scale.

By aligning merchandising, content, ad strategy and inventory operations around key growth moments, we turned Amazon into a powerful revenue engine that reached $2MM per month in just four months.

  • Strategically staged launch to maximize sales velocity
  • Implemented custom creative across entire channel
  • Focused ad strategy on high-intent, non-branded keywords
  • Leveraged Amazon Attribution to support external traffic
  • Implemented FBM fulfillment SOPs for inventory continuity

$0 - $2MM

Monthly Revenue in 4 Months

$12MM

Gross Revenue in 6 Months

8.3

tROAS Since Launch

88%

Non-Branded Ad Spend

THE TAKEAWAY

No shortcuts, just cold-pressed growth

Nama’s Amazon growth didn’t come from one big campaign. It came from solid foundations, clear priorities, and consistent follow-through. With Aisle3’s support, the brand turned a blank slate into a high-performing channel in just four months.

Every part of the channel was built to work together. Ads pulled in the right traffic. Listings converted. Inventory stayed stocked. The system was stable, efficient, and able to scale.

Today, the channel runs with control and confidence. Nama continues to grow with strong reviews, smart promotions, and a clear path forward. The groundwork is in place, and it’s working.

Whenever someone asks how we figured out Amazon, I just say, “We hired Aisle3."

Dan Sheehan

Founder & CEO