9-Figure+
Lifetime Amazon Revenue
Caraway
The Set Up
In 2022, Caraway saw Amazon as both a risk and a runway. Lower quality competitors were winning searches for its name, and demand was undeniable. With the right guardrails, Amazon could be a growth engine, capturing incremental revenue, expanding reach to millions of Prime shoppers, and doing it all without compromising brand integrity.
Cooking up Caraway’s Amazon growth plan.
Over the course of several years, Aisle3 has shaped Caraway’s Amazon strategy with a steady hand.
Every stage, from launch to sustained advertising, creative, inventory and catalog management, has been built on clear priorities. By staying focused on the fundamentals, Caraway’s Amazon channel has grown from launch to 9-figures, proving that holistic strategy and disciplined execution can deliver business-changing growth.
- Protected brand against resellers & bad actors
- Created rich, custom content for PDPs & Storefront
- Managed assortment and pricing strategy
- Scaled robust advertising & promotions strategies
- Built custom operational workflows to maximize profitability
416%
Average Annual Growth
5.9
Lifetime tROAS
23K
4.5+ Star Reviews
01/03
The Takeaway
Three years of measured moves, one nine-figure Amazon channel
At launch Aisle3 secured the fundamentals: brand protection, high converting content, structured advertising and reliable inventory.
With that foundation in place, the team tested pricing, broadened the catalog, and scaled advertising only where the data supported return. The payoff was swift, driving double digit share gains in cookware, record breaking holiday sales, and consistent efficiency improvements even as spend increased.
By mid 2025 Caraway’s Amazon business is larger, more profitable, and better protected than many legacy competitors. Safe to say they’ve become a household name with even more room to grow.
Aisle3 is hands-down the best agency I've ever worked with.
Jordan Nathan
Founder & CEO