Amara

The Set Up

Amara is a fast-growing organic baby food brand. Before working with Aisle3, their Amazon business was run by Pharmapacks, a reseller aggregator acting as a wholesale distributor. When Pharmapacks' business unraveled, Amara’s listings were left stranded in a seller account they didn’t control. The channel was in trouble. Aisle3 stepped in to take full control, transition Amara to their own Amazon account, and rebuild from the ground up. Less than three years later, Amazon is one of Amara’s top revenue drivers.

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When control compounded into huge gains

The first move was to take back ownership. Aisle3 configured Amara’s Seller Central and Brand Registry accounts, took over ASINs, removed resellers, rebuilt listings, and centralized ads and inventory. Once the foundation was solid, growth followed. Promotions had purpose, rankings climbed, and advertising started to deliver. By early 2025, Amara was leading its category.

  • Transitioned from reseller to owned Seller Central account
  • Implemented custom operational workflows to manage inventory
  • Rebuilt all listings and optimized PDPs and content
  • Built segmented ad campaign architecture from ground up
  • Scaled Subscribe & Save to drive retention and LTV

$15MM+

Gross Amazon Revenue

10x

Increase in Monthly Revenue

20%

Revenue Driven by SnS

#1

Best Seller in Baby Snacks

THE TAKEAWAY

Clean up, clean up, Aisle3 did their share (and more)

When Aisle3 stepped in, Amara’s Amazon business was in jeopardy. The channel was still controlled by Pharmapacks. Listings were inaccessible, content was weak, ad strategy was nonexistent, and inventory was unmanaged. No one could move the business forward.

Rebuilding took time. But once the brand had control and Aisle3 was at the helm, results followed. Monthly sales grew 10x, multiple products hit #1 in their categories, and Subscribe & Save became a major source of profitable, recurring revenue.

All of that growth came from the existing catalog. No new products were launched. Just better execution, tighter operations, and a system built to scale. Amazon went from a liability to a core channel, and stayed that way.