[{"data":1,"prerenderedAt":575},["ShallowReactive",2],{"settingsAndShared":3,"sharedComponentsHeader":34,"sharedAndNotesPageData-holiday-2026-on-amazon-the-deadlines-that-actually-matter":43,"seo-defaults":527,"footer":530},{"settings":4,"shared":15},{"seoSocial":5,"siteName":13,"siteTitle":14},{"description":6,"image":7},"An Amazon-first agency built for the third aisle of commerce: marketplaces. 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Fees and eligibility carry over from last year, which makes planning simpler.",[],{"_key":75,"_type":20,"children":76,"markDefs":81,"style":32},"f56f73c274aa",[77],{"_key":78,"_type":24,"marks":79,"text":80},"fd2eb0e9f9c4",[],"One number deserves a closer look, though. This is the first holiday season where the 3.5% fuel and logistics surcharge, live since April, applies on top of holiday peak fulfillment fees. We'll get to what that does to your Q4 cost model. First, the dates, because a few of them arrive sooner than most brands expect.",[],{"_key":83,"_type":20,"children":84,"markDefs":90,"style":91},"be6220a3c870",[85],{"_key":86,"_type":24,"marks":87,"text":89},"355122044af5",[88],"pencil-marks","What are the Prime Big Deal Days 2026 deadlines?",[],"h3",{"_key":93,"_type":20,"children":94,"markDefs":108,"style":32},"2664ce5ed97c",[95,99,104],{"_key":96,"_type":24,"marks":97,"text":98},"d6c6cdc1f5a7",[],"You can submit deals for Prime Big Deal Days from July 8 through September 8. Submit by August 5 and ",{"_key":100,"_type":24,"marks":101,"text":103},"ba9811028b3a",[102],"ink-underline","Amazon",{"_key":105,"_type":24,"marks":106,"text":107},"3b66025caf03",[]," knocks $50 off the upfront fee.",[],{"_key":110,"_type":20,"children":111,"markDefs":116,"style":32},"cd9230068767",[112],{"_key":113,"_type":24,"marks":114,"text":115},"758013729981",[],"To get the Prime badge during the event, your inventory has to arrive by:",[],{"_key":118,"_type":20,"children":119,"level":129,"listItem":130,"markDefs":131,"style":32},"845beb7922c2",[120,125],{"_key":121,"_type":24,"marks":122,"text":124},"9144722dafe3",[123],"strong","September 2",{"_key":126,"_type":24,"marks":127,"text":128},"8b4b38d7c1c1",[],": Amazon Warehousing and Distribution (AWD) shipments",1,"bullet",[],{"_key":133,"_type":20,"children":134,"level":129,"listItem":130,"markDefs":143,"style":32},"ba334354ee3b",[135,139],{"_key":136,"_type":24,"marks":137,"text":138},"a41125830349",[123],"September 9",{"_key":140,"_type":24,"marks":141,"text":142},"e8f902dea7f1",[],": FBA shipments using minimal shipment splits",[],{"_key":145,"_type":20,"children":146,"level":129,"listItem":130,"markDefs":155,"style":32},"87092a15c1c0",[147,151],{"_key":148,"_type":24,"marks":149,"text":150},"5e735da737f1",[123],"September 16",{"_key":152,"_type":24,"marks":153,"text":154},"5f7421628c21",[],": FBA shipments using Amazon-optimized shipment splits (the default for most sellers)",[],{"_key":157,"_type":20,"children":158,"markDefs":167,"style":91},"367989c6077b",[159,163],{"_key":160,"_type":24,"marks":161,"text":162},"e603db4e6461",[88],"What",{"_key":164,"_type":24,"marks":165,"text":166},"25560040c65c",[]," are the Amazon Black Friday and Cyber Monday 2026 deadlines?",[],{"_key":169,"_type":20,"children":170,"markDefs":183,"style":32},"3811b25cd060",[171,175,179],{"_key":172,"_type":24,"marks":173,"text":174},"21d51bf75f47",[],"You can submit Black Friday and Cyber Monday ",{"_key":176,"_type":24,"marks":177,"text":178},"b358878932bd",[67],"deals",{"_key":180,"_type":24,"marks":181,"text":182},"7900bcdc17f2",[]," from July 8 through October 20, with the same $50 discount if you submit by September 5.",[],{"_key":185,"_type":20,"children":186,"markDefs":191,"style":32},"a990a8ce8a15",[187],{"_key":188,"_type":24,"marks":189,"text":190},"307eafd642af",[],"Inventory deadlines:",[],{"_key":193,"_type":20,"children":194,"level":129,"listItem":130,"markDefs":203,"style":32},"c6a21b364e36",[195,199],{"_key":196,"_type":24,"marks":197,"text":198},"8e0f5bf0c6c1",[123],"October 14",{"_key":200,"_type":24,"marks":201,"text":202},"76f66ef79660",[],": AWD shipments",[],{"_key":205,"_type":20,"children":206,"level":129,"listItem":130,"markDefs":214,"style":32},"38cbc7a38e60",[207,211],{"_key":208,"_type":24,"marks":209,"text":210},"bc17786fc1c5",[123],"October 21",{"_key":212,"_type":24,"marks":213,"text":142},"cbb88cbf90ff",[],[],{"_key":216,"_type":20,"children":217,"level":129,"listItem":130,"markDefs":226,"style":32},"b6a5feb9546d",[218,222],{"_key":219,"_type":24,"marks":220,"text":221},"2c20d8b74879",[123],"October 28",{"_key":223,"_type":24,"marks":224,"text":225},"02c4e82fe8e2",[],": FBA shipments using Amazon-optimized shipment splits",[],{"_key":228,"_type":20,"children":229,"markDefs":234,"style":32},"bc3f6deb200e",[230],{"_key":231,"_type":24,"marks":232,"text":233},"a928c328dcb2",[],"Deal fees match Prime Day: $100 upfront per deal, plus 1.5% of the sales that deal brings in, capped at $5,000. Best Deals, Lightning Deals, and Prime Exclusive Discounts all work this way.",[],{"_key":236,"_type":20,"children":237,"markDefs":242,"style":32},"2e223b51d86a",[238],{"_key":239,"_type":24,"marks":240,"text":241},"41c768e46bfe",[],"One more thing to plan around: Amazon's warehouses spend September and October taking in holiday inventory, then switch to shipping customer orders in November and December. Space gets tight during that switch, so the earlier your inventory arrives, the easier the rest of the season runs.",[],{"_key":244,"_type":20,"children":245,"markDefs":254,"style":91},"98d701517215",[246,250],{"_key":247,"_type":24,"marks":248,"text":249},"9abb72b70686",[88],"How much",{"_key":251,"_type":24,"marks":252,"text":253},"1bfdd3f77251",[]," are Amazon holiday peak fulfillment fees in 2026?",[],{"_key":256,"_type":20,"children":257,"markDefs":262,"style":32},"324b78634798",[258],{"_key":259,"_type":24,"marks":260,"text":261},"a701b1b31f78",[],"Peak fulfillment fees run October 15, 2026 through January 14, 2027, averaging about $0.32 more per unit than the rest of the year. Same amount and same timing as last year.",[],{"_key":264,"_type":20,"children":265,"markDefs":278,"style":32},"4dfe10b21aa1",[266,270,274],{"_key":267,"_type":24,"marks":268,"text":269},"54f9a2f86701",[],"The new part is the 3.5% surcharge, which ",{"_key":271,"_type":24,"marks":272,"text":273},"f96768849477",[102],"stacks",{"_key":275,"_type":24,"marks":276,"text":277},"c6fa55df12e3",[]," on top of the peak fee. A normal-size item with a $6.00 fulfillment fee goes to about $6.32 at peak pricing, and the surcharge adds roughly 22 cents more. Call it a quarter per unit that wasn't in last year's math. Move 40,000 units through the busy window and that's around $9,000 to plan for.",[],{"_key":280,"_type":20,"children":281,"markDefs":286,"style":32},"ae30267885cc",[282],{"_key":283,"_type":24,"marks":284,"text":285},"9c81494a7b25",[],"The good news is it's easy to check. Amazon already loaded the new rates into the Revenue Calculator, the Profit Analytics dashboard, and the Fee and Economics Preview Report. Run your Q4 numbers against the full rate now, while there's still time to adjust prices if your margins get tight.",[],{"_key":288,"_type":20,"children":289,"markDefs":298,"style":91},"4cfee2ccbf21",[290,294],{"_key":291,"_type":24,"marks":292,"text":293},"df30988042d1",[88],"Do Prime Big Deal Days",{"_key":295,"_type":24,"marks":296,"text":297},"ac3eee67644c",[]," prices affect Black Friday deal pricing?",[],{"_key":300,"_type":20,"children":301,"markDefs":306,"style":32},"955017787934",[302],{"_key":303,"_type":24,"marks":304,"text":305},"65b110773614",[],"No. Prime Big Deal Days promotional prices are excluded from the 30-day and 60-day lookback windows, so they won't affect the maximum deal price required for Black Friday Week and Cyber Monday.",[],{"_key":308,"_type":20,"children":309,"markDefs":322,"style":32},"808e9e6f60ec",[310,314,318],{"_key":311,"_type":24,"marks":312,"text":313},"569b246a996e",[],"That settles a real ",{"_key":315,"_type":24,"marks":316,"text":317},"77e458f9c14f",[67],"planning",{"_key":319,"_type":24,"marks":320,"text":321},"2a0526c4bb7a",[]," question. Some brands hold back on October deal depth to protect their November pricing. This rule means they don't have to. Price aggressively for Prime Big Deal Days and still come into Black Friday with your full deal ceiling intact.",[],{"_key":324,"_type":20,"children":325,"markDefs":330,"style":91},"0df7269fcac2",[326],{"_key":327,"_type":24,"marks":328,"text":329},"2a2bffdc4ecd",[],"Why is BFCM the hardest inventory forecast of the year?",[],{"_key":332,"_type":20,"children":333,"markDefs":338,"style":32},"afe3333f3fe4",[334],{"_key":335,"_type":24,"marks":336,"text":337},"25f11ad47724",[],"Every high-velocity event is hard to forecast. BFCM is harder, for two reasons.",[],{"_key":340,"_type":20,"children":341,"markDefs":346,"style":32},"dea66ac8d2e7",[342],{"_key":343,"_type":24,"marks":344,"text":345},"dda817a39bc3",[],"First, you're forecasting two things at once. A standalone event like Prime Day only asks how much the sale lifts demand. BFCM sits inside the bigger Q4 holiday rush, so you're estimating the general holiday lift and the Black Friday spike on top of it. Two moving numbers instead of one.",[],{"_key":348,"_type":20,"children":349,"markDefs":362,"style":32},"77ffdb901325",[350,354,358],{"_key":351,"_type":24,"marks":352,"text":353},"34caf0b604c9",[],"Second, your Black Friday inventory is already on its way to Amazon while Prime Big Deal Days is happening in early October. Both sales pull from the same stock, so whatever ",{"_key":355,"_type":24,"marks":356,"text":357},"43f8db5aba57",[102],"sells",{"_key":359,"_type":24,"marks":360,"text":361},"a30f94494789",[]," in October comes right out of what you were saving for November. If October outperforms your forecast, it eats your Black Friday stock and your shipments are already in transit, so you can't add more in time. 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That's exactly what AWD is for.",[],{"_key":380,"_type":20,"children":381,"markDefs":386,"style":91},"39a5788c4ba5",[382],{"_key":383,"_type":24,"marks":384,"text":385},"47ec17fe1af1",[88],"Should you use AWD for Holiday 2026?",[],{"_key":388,"_type":20,"children":389,"markDefs":402,"style":32},"fd09c654907f",[390,394,398],{"_key":391,"_type":24,"marks":392,"text":393},"0f5797245992",[],"It depends on volume and forecast confidence. Amazon is putting real incentives behind AWD this year: lower storage rates than FBA, automatic ",{"_key":395,"_type":24,"marks":396,"text":397},"a2d65adcfc3d",[67],"replenishment",{"_key":399,"_type":24,"marks":400,"text":401},"b68d41fefe75",[]," into fulfillment centers, and off-peak monthly storage pricing through October 31 if auto-replenishment is enabled. Amazon reports that sellers who enrolled in Q4 2025 saw over 13% more shipped units and a greater than 30% drop in out-of-stock days. Those are Amazon's own program numbers, so treat them as directional, but the logic holds: stock in AWD stays out of the crowded main warehouses and refills on its own as things sell.",[],{"_key":404,"_type":20,"children":405,"markDefs":410,"style":32},"68974af549ad",[406],{"_key":407,"_type":24,"marks":408,"text":409},"a233ffb54817",[],"If you're running deep inventory into both October and November, or you think Q4 could really pop, AWD gives you a cheaper backup close to Amazon's network. If you carry a small catalog with steady, predictable sales, shipping straight into FBA by the deadlines works fine. Either way, you can use Capacity Manager to request extra space if you need it. 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